Digital Marketing, Need For The Hour!
“Digital Marketing needs to be part of your culture. Consumers are Digitally transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
The Pillars Your Business Need!
- Analytics (37%)
- Website Experience (22%)
- Social Media (32%)
- SEO (28%)
- Content Marketing (21%)
- Digital Advertisments (17%)
How Digital Marketing Helps Your Business Grow
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
With the evolution of modern technologies, businesses have to take various steps to keep up with the changes. Traditional brick-and-mortar stores have gradually started moving towards online marketing, or they have started working harder and investing more in their marketing strategy, by focusing on digital marketing plans. These digital media marketing solutions are focused on capturing a fast-growing and profitable online market. The process of drawing online consumers will define whether a business is thriving and successful or has failed.
Building A Brand
If a business is able to deliver what they promise to their targeted audiences, it plays a very important role in building a brand reputation. This will help in earning the trust of the end-users build stronger and better customer relationships.
Let’s You Go Global
Businesses with a clear and well-planned digital marketing strategy have access to reaching out to millions of smartphone and tablet users at any given time and any place in the world.
Our Services
The Pillars Of What Digital Marketing Stands For!
Website Design & Development
The work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience.
Search Engine Optimization
A set of techniques used to increase the amount of
traffic to your website from free or organic search engine results.
Paid Media & Analytics
Paid advertising targets consumers online using different formats, like a social ad or search ad, based on the consumers' interests or intent.
Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand and increase sales.
Content
Marketing
Involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Email
Marketing
Emails can be promotional, informational, or serve a specific purpose in the buyer journey like Inform your contacts, and build a community around your brand.
Video
Marketing
Creates brand videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers.
Graphic
Designing
A form of art which Makes companies connect with consumers to convey a message, or to develop a brand identity or expression.
Did You Know?
Roughly half of all employed online adults also said digital media has changed the way they work, including the number of people they have contact with and the number of hours they work
65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic.
72% of an avg. marketing budget is spent on digital activities.
80% of consumers say they do “a lot of” online research before making significant purchase decisions.
Frequently Asked Questions
What is the difference between digital marketing and digital advertising?
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.
Is It Worth Hiring A Digital Marketing Agency?
Yes, hiring digital marketing services is worth the investment as it’s increasingly cost-effective, highly productive, and can help you acquire an unbiased perspective on things. Hiring an online advertising agency also gives you access to their marketing resources, knowledge trusted and test marketing strategies, and advanced technology.
What Are The Risks Involved In Digital Marketing?
Like all marketing channels and business ventures, there is always risk involved. How big that risk is depends on the amount of research you do, the channels you utilise and if you have a strong strategy.
Would my company benefit from digital marketing?
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it a modern era and if the word digital doesn’t come into your marketing strategy then your business will not thrive.
What Services Does A Digital Marketing Agency Provide?
- Website Development
- Branding
- Search Engine Optimization
- Google Ads
- Social Media Engagement
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How Do I Know How Much To Spend On My Company's Digital Marketing Efforts?
As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is not an exact answer. One of the most important numbers is determining what the return-on-investment is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.