Why Is SEO Important
“On a broad scale, It is seen that SEO is becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
On Page SEO
- Content & Keyword Optimisation
- Local SEO
- Technical Optimsation
- Competitor Analysis
Off Page SEO
- Link Building
- Guest Blogging
- Blogger Outreach
- Paid Collaboration
How SEO Helps Your Business Grow
"On the first page alone, the first five organic results account for 77.60% of all the clicks."
Marketing campaigns can be costly and incur additional expenses. Optimising SEO is one of the most cost-effective methods to build your brand. Its long lasting results will save you money in the future. Through SEO, your brand will be in the right place at the right time when people are searching. This makes your chances of a conversion relatively high giving you return on your investment.
Traffic Growth
SEO can help drive traffic to your site. It helps your website to stand out and make it easier for people to find you. Through SEO, your site’s awareness level grows when you rank on the top for searches, which helps people click through to you.
Lead Generation
People are keen to purchase a product or a service. If your website is optimised with the correct keywords and phrases, you will appear on the top of their searches which makes you at the right place to catch their interest.
How Does SEO Work?
SEO is not an easy task. It is not as simple as just clicking a button or just setting up your website. It requires more. Your website should be optimised and promoted at all times. Working on your SEO will require effort, patience and hard work. It may not give you quick results but when done right, it will do wonders for your website and your brand that stretches over a long period of time.
Our Team Of Dedicated SEO Specialists will help you with this journey, contact now to avail our free SEO strategy/audit for areas of improvement on your website.
Steps To SEO Success
Technical
Audit
A technical SEO audit is a process during which you check the technical aspects of your website's SEO. Checking the health and finds fixes needed for the website.
Content
Audit
A content audit is a process of reviewing all the content you have on your site To see how well it tells viewers about your business objectives & Lies in SEO Conditions.
Keyword
Research
Keyword research is usually the first step of any legit SEO strategy And one of the best ways to find keywords that your target customers search for?
Competitor
Analysis
See who already ranks for those keywords. Later Analyse What Are They Doing To Rank For That Keyword And Formulate Your Strategy!
On Page
Optimization
All measures that can be taken directly within the website in order to improve its position in the search rankings. Include measures to optimise the content or improve the meta description and title tags.
Optimize For
Search Intent
Search intent optimization is all about giving the best answer exactly the way your target customer needs it. In other words, it's about meeting your customers' immediate needs and hence winning their hearts.
Local SEO
Optimization
Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face or service-area businesses that operate throughout a certain geographic area.
Link
Building
When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic.
Did You Know?
Here are some SEO facts to chew on in order to make your marketing discussions extra sticky.
91% of all pages never get traffic as they don’t have backlinks.
70% of marketers see SEO as more effective than PPC.
Only 0.78% of Google searchers click on results from the 2nd page.
Frequently Asked Questions
Feel Free To Reach Us Out For Any Questions That Appear In Your Mind But Not Here!
Does My Business Need SEO?
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
How Does SEO Work?
Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.
Why Has My Organic Traffic Dropped?
The more likely reason is that your competitors are rolling out a more aggressive SEO strategy than you are, and they’ve overtaken your organic visibility. In short, they’ve earned some of the rankings that you previously held.
How Long Does It Take To Rank on Google?
You can’t launch a website and expect it to rank for competitive search queries overnight. It takes atleast 6 months time for a website to perform organically.
What Are Google's Most Important Ranking Factors?
- Time on site
- Total referring domains
- Content length
- Followed backlinks
- And more
Should I Do SEO, Run PPC Ads, or Both?
In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions).